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When the person buys coffee, hardly he is interested in such nuances as a preparation method and furthermore, history of creation of this technology. Everything solves quality. However, even inveterate docks of coffee drink, in due time, having used "lavazza", became interested in those methods of handling and methods of creation of a magnificent blend. It is difficult to believe, but the simple experiments which are conducted at the amateur level introduced new and extremely bright page in culture of the use of coffee.
Not the wealthy young man, name to which Luigi Lavazzo, began the activities in various warehouses, as the simple worker. It should be noted that, despite hard work, the young man found time to attend chemistry courses which were conducted in case of evening school. Of course, everything appeared not from a blank space, there was a dream. It consisted in the organization of own business, but with a subject of coffee nothing is absolute it was connected.
Having with great difficulty saved up some amount, Luigi managed to purchase old shop "Paissa E of Oliver". This event which took place on March 24, 1894 can also be considered a starting point in the history of a legendary brand. The shop was engaged in trade in products. That business made profit, such service as delivery as goods on the house is chosen. In this situation, Luigi and his brother, were very much helped by sluggishness of the servants working in rich families. Practically none of them were able to fry correctly coffee grains that infuriated owners because coffee was not a so cheap product.
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