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Today GUESS is present around the world, and everything began just with pair of excellent jeans.
In 1981 Marsiano's brothers founded in California the small company on production of jeans. Today GUESS is one of the largest and successful brands in the world of fashion. The innovative design, marketing and distribution of fashionable and status commodities do GUESS to one of the most widely recognizable legislators of fashion in the world market of women's, men's, and children's modern clothes.
Marsiano's brothers grew up in the south of France - where the essence of the French style and its heat is realized. Love of brothers to the American West in combination with the European sensitivity became a driving force in creation of the GUESS brand.
In the early eighties the jeans clothes began to become outdated and it hadn't enough fashionable sharpness. Marsiano's brothers saw in it an opportunity to bring the European style in use of traditional American fabric. The original design of Marsiano helped to change forever perception of jeans clothes. They created the line for all times, complete of sensuality and innovation. First the retail entities were skeptic, and purchasers reluctantly did orders, but persistence of brothers won. The Bloomingdale's retail network agreed to take on sale two tens pairs of jeans as a favor. Their well-known Marilyn jeans with three lightnings were so sexy and fresh that all lot was sold in several hours. So the GUESS brand was born. Nowadays one of the leading trademarks of the planet, GUESS continues to be the legislator of fashion around the world.
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